Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling their products…
Author: Liz Scavnicky-Yaekle
Three Steps to Summon Your Self-Confidence
Henry Ford once said, “Whether you think you can, or you think you can’t—you’re right.” This quote is famous because it highlights the psychological impacts of our thoughts and beliefs. Essentially, we may have the abilities necessary to attain a goal, but if we don’t actually believe that we have them, we won’t be able to use…
Four Reasons Leaders Should Invest Time Coaching Employees
When evaluating all of the characteristics of effective managers, there are two telling traits—personal character development and a commitment to developing employees. While many leaders’ rise through the ranks is evidence of their acute personal and professional development, many lack the skills to effectively coach others. In fact, when employees were surveyed about this topic, a whopping 93%…
Three Reasons Leadership Transparency Is Mission Critical
Believe it or not, employee distrust is pervasive as only half of employees believe their employer is open and upfront with them according to an American Psychological Association survey. Managers account for up to 70% of variance in employee engagement which is defined as the level at which employees are emotionally invested in, and focused on, creating value for their…