Customers can become rude or angry for a variety of reasons, especially when stress is high and patience runs short. Here are five steps to minimizing their anger and maximizing their loyalty. Hear them out. Most people listen to respond instead of to understand which makes it easy to interrupt a disgruntled customer with an answer…
Category: Sales Skills
Show Some Love to Customers on Valentine’s Day and Beyond
Valentine’s Day provides a perfect opportunity to apply Dale Carnegie’s 2nd Human Relations principle, ‘Give honest, sincere appreciation.’ This pioneer of positive relationships once said, “Action seems to follow feeling, but really action and feeling go together; and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling,…
Two Tactics to Improve Customer Engagement Levels
Customer engagement encompasses all of the experiences and touchpoints a customer has with an organization’s products, services and employees. Forbes recently published its latest list of the top 50 Most Engaged Companies. These organizations offer consistent experiences, perform customer data analyses and design their teams in a matter that enables employees to prioritize the customer. Think about your…
Four Reasons to Use Testimonials in Sales
Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling their products…