The rise of technology and Internet access have forced massive change in the workplace. But perhaps it’s the Millennial worker that has caused the most tension in the workplace. The generational divide at work has never been deeper and more daunting than it is today. Here are today’s most relevant challenges with engaging a multi-generational…
Tag: Millennials
Marketing to Millennials How 5 Brands are Adjusting to Earn Millennial Loyalty
More and more brands are reevaluating their marketing strategies, product offerings, and brand experiences in an effort to earn Millennial loyalty. However, marketing to Millennials continues to be a moving target. But for many brands a shift towards Millennial marketing is worth the risk if they can earn the loyalty of the world’s largest and…
Three Ways to Effectively Engage Millennials in Today’s Workplace
Millennials (born between 1980 and 1996) in the U.S. are on track to become the most educated generation in American history. As the estimated 2.8 million millennials graduate from college this month with bachelor’s, master’s and doctoral degrees, many will it difficult to land fulfilling jobs. Consider these facts according to Gallup’s latest report, How…
5 Reasons Millennials Aren’t Answering Your Phone Call
Texting has overtaken calling as the most popular mobile function across all generations, with Millennial women using SMS three times more often than calling, according to the mobile research agency RealityMine. Phone calls have been second fiddle to texting since 2007, when Americans sent and received more text messages than phone calls, thanks largely to…