I read an article recently about the coming demise of perhaps the most utilized marketing tool of all time—the business card. The rationale—according to new age “techies”—is that business cards will be replaced by “bumping” smart phones for an exchange of information. That is, using the iPhone application “Bump” in a kind of fist-bump move…
Tag: sales
The Six Dimensions of Target Selling
An organization is just like person. Every business can win friends and influence people just like any individual does. You might have overheard this comment from a salesperson after a sale, “How much money did I make from that customer?” Many salespeople have on singular focus on money. In a way, that is a good…
The Eight Parts of Practice
In virtually every aspect of business and even in life, the old adage, “practice makes perfect” is often very true. Especially here in New Jersey, competition is intense as a multitude of similar businesses compete for the same demographical client base. Many leaders, and more salespeople then we would like to count, would almost rather…
The Four Fundamentals of Carnegie Selling
“There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.” Dale Carnegie There is no truer statement in sales that what Mr. Carnegie commented on years…