By John Torre Forty years ago, in 1971, I wonder how many people had a vision of communication in 2011 that included cell phones, text messages, email, and webcams? My guess would be none or not many. Yet here we are in 2011 doing all those things and more. Aside from the telephone, you know…
Category: Sales Skills
Getting Through Objections in a Sales Presentation
Objections are common during sales presentations, but in general, the less of them you get, the better. If you want consistent sales, keeping objections to a minimum should be your main goal. Common objections include responses like claiming your price is too high, or that the purchase is not within the buyer’s budget. The best…
Examining Marketing Strategies to Affect Greater Sales
Too often, when a product isn’t selling the way it should companies that don’t know any better reel in their marketing dollars and wait to see how things shake out. What this generally leads to, however, is an even greater dip in sales. If a product isn’t selling the way it’s expected to, instead of…
Customer retention key to success in business
Because of all the advances in telecommunications technology, your clients, past clients and prospects have access to your competition at the tips of their fingers. So, one bad experience with your business and a few tweets later, the results could be disastrous for future sales. The key to retaining your clients is through strong customer…